How To Start a Lucrative Bar In Nigeria

Bar is on the list of top five lucrative businesses that you can start with low capital, and grow big. But there is a question of; how? There are many patterns of running a bar, some common, some expensive.

First of all, let's analyze how much you may be making in a carton of beer, to see if it is encouraging enough. 

There are 12 or 24 bottles per a carton.
You may buy a carton for N2,300 or N4,600.
And sell them for N200 or N250.
Calculating from the latter, 250x 12=3,000.
That means you have made from a carton N700.
Now if you sell 4 cartons a night, you have made N2,800.

This analysis is for the common type of bar business. For the expensive type, the analysis goes like this-

A carton- N2,300.
Price per a bottle-N400.
400x12 =N4,800.
If you sell 4 cartons a night, you will have N19,200.

This analysis is strictly on what you will make from the drinks, there are a whole lot of other things that would bring more money. You will see them down the line of my discussion on the process of starting both the common, and the expensive bars.

The common bar

Three out of five streets bear witness of the proliferation of bars. Its competitive status is also undeniable. Therefore, it requires some strategies to win customers and keep them. Which starts from knowing exactly what your customers want, and how they want it.

Location

The first thing to consider before every other thing is the location. The amount of people who live, or come around your location will determine the inflow of people. And the inflow of people will determine patronage. So, get a place with this prospects in view.

Get a good name

It is important that every business has a name that distinguishes it from others. And bar isn't an exception. Therefore, make a simple name that people will have no trouble calling. If anyone has to meet anyone in your bar; it's an easy call.

Generator

Bar activities always happen in the night, which means, you need a backup generator in case the usual thing happens, (power failure) and to  keep other necessities that require electricity in their place.

Refrigerator

Another crucial part of it. They always ask: is it cold? A good refrigerator will answer that question. Some alcohol beverage are better served chilled, and that is one the purposes that a generator would serve. There should not be an excuse of power failure.

Music

It triggers ones mood of relaxation and extrovertism. Sometimes, there could be a need to shake it off, (dance) and music will serve the purpose. However, the type of music to be served may depend on your location and the type of people who patronize you.

Barbecue

Drinks are better served with meats, fish, or pepper soup. You may not have to serve them all, but choose any that will satisfy your customers. Point and kill, and pepper soup are better options, because they contain pepper, and are always hot. Moreover, smoke fish, and barbecue are popular choice. If you cannot do it all by yourself, make a franchise, get people who specialize on any of those, and give him, or her a stand.

Football matches

Get connected to a digital TV network. Nigeria is a football nation, most of the people who drink, may want to do so while seeing a football match. If your bar does not have such a facility, your customers will look for another place they could have it.

The price of a drink 

Another thing that could draw people close, or chase them away is how much they are paying for a bottle. If they find a little difference in price "nearby" that favors them. They may be tempted go there. So, the best thing is to make the price as affordable as possible.

The expensive bar

The differences in the process of setting up a "common bar", and "expensive bar" isn't much, but matter. In expensive bar, the location has to be in a serene environment.

It may use the setting of a hotel bar, even though it's just a bar. This is because, people's lifestyle differs, some like it where it is cool. So get a quite location, and set it up in way that fits the interest of the cool guys. Every of the aforementioned steps should be taken in setting up expensive bars, yet some other additions.

Air condition

Unlike the common bar, you need to make the atmosphere conducive through air conditioners. 

Games

 Adding more fun to drinks. Set up games like snooker, squash etc. NOTE: the money paid for drinks does not cover for games, if any customer wishes to play, he pays. But you will have to decide on price per game.

Smoking,no smoking

The common bar doesn't have rules for smoking, in fact everything goes. But here, you need to establish a (to be or not be) rule. Some people may actually come to your bar because it's a non smoking bar. Others may not come because they would not be allowed to smoke. Your decision is a standard you have chosen to be known by. 

Add wine to your menu

Since choices differ, it would be appropriate if you put wine in your bar. A lot of people would appreciate having something different from beer or gin.

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