You can monetize your online platform by devising means of getting brick and mortar companies to run ads on your website.
Summary Of Part I
Part I looked at what you should do before stepping out to look for these brick and mortar companies. Some of the points raised include:
- You must make sure your website is up to standard
- Looking at the visual appeal of your platform
- Look at the type, quality and of your content
- Make sure your target audience suits the companies you are targeting
- Show that your visitors are fully engaged
- The traffic to your website can influence them and this should be used when it favors you
- The cost of your ad space can be packaged in a way that they will be interested in buying it
Go through Part I to read how each point is explained. In this concluding part, we will continue with the things you have to do before setting out to get these companies as well as look at a possible action plan you can adopt.
Package A Prospectus Given Verifiable Info On Visitors And Country Of Origin
You will be needing a boilerplate section of your proposal that will give the hard and fast details of your website. This is more important than your typical boilerplate because it will be giving them info they would want to relate with as it concerns your reach.
Include Anything That Adds Value to Your Brand
Highlight anything that will add value to your brand and the platform. Take it as if you are writing a resume. Give special emphasis to things that will underscore expertise, integrity and achievements. This may come in form of personal awards or the association you belong. You could submit your website to associations that serve as watchdogs, organizations like the Better Business Bureau comes to mind. Look to be part of groups whose seals would mean something of value. The endorsement of others would act in your favor and should be part of your submission to the companies in question.
Show Them Those That Are Already Advertising
If you already have clients, it will add to paving the way for these companies to come on board. If not, use another angle that highlights what you have going for you. You may not have launched the website yet but a thorough proposal can still get them on board.
Action Plan
This is an action plan that will give you a step-by-step guide through the process of planning and sourcing for these brick and mortar companies that will be willing to advertise on your platform. This may not be the only way of monetizing your website but one advantage it has is that you do not have to wait for so long before you can start earning from your website.
Make Sure Your Site Is In Order
Follow the steps we have mentioned in the Part I of this article on how to make sure your website is up to standard. Note that you do not have to be perfect and what you already have might just need a little tweaking. Besides, you can create a marketing module around what you already have and find companies that will best suit what is on ground.
This will help those who may not have the finance to upgrade their platform. However, you should note that most of what we discussed I Part I and above does not have to do with you spending so much money. All you may just need is the time to do a makeover or just add one or two things to your platform so that it would suit this method of monetization.
Draw Up A General Proposal
This will include the boilerplate information as well as the general structure of the proposal. The target audience, online engagement of visitors as well other aspects of your platform we looked at in Part I should be highlighted and showcased.
You proposal should also have a section dedicated to what the clients will be getting from advertising through your platform. Look at customizing your proposal for more details.
Research And Make A List Of Companies To Approach
Research the brick and mortar companies you want to approach. Make a list of those that best fits your platform. they should be companies that you do not have to stretch your imagination to show the benefits they will derive from placing ads on your platform.
Customize The Proposal To Fit Each Company
Now it is important you customize each proposal to fit the company. In Part I we mentioned where you can sell the idea of developing a series that will focus on an area that they might be interested in and would want to place their ads on that page. This is not about sponsored post but your proposals can be made to be flexible enough since the sole objective is to secure their patronage.
The underlying theme is that you can get direct advertisers by looking at specific brick and mortar companies around you and drawing up proposals that will get then interested in advertising on your platform. You do not have o wait for them to come to you or form online ad serving companies to start paying you per 1000 impressions.
0 comments:
Post a Comment
Please, no email address or phone number in your comment. Tick "Notify me" to follow the conversation and get notified whenever there is new comment!