Writing A Business Proposal: Benefits Of Good Articulation

A business proposal is only as good as how the person drawing it up is able to articulate his thoughts, ideas and abilities. There are people who have lost great accounts not because of their technical competence but because they could not make it through the first door. Your proposal may be the first thing that potential client will get to see of you, therefore, making the right impression matters.

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Those who fail to properly articulate their service may never get the chance to be heard again. This is why drawing up a compelling business proposal could be critical if you want to clinch that deal. The benefits of good articulation includes:

The Ability To Communicate Properly

Business communication goes beyond the use of words. There are cases where emphasizing on a similar project done, and going into the details as it concerns how you overcame certain challenges will make you the most ideal person for the job at hand. In such a case, the emphasis of your business proposal was not on the price or your years of experience, but something that looked like a case study into a similar project you carried out on behalf of another client.

Good Articulation Gives You The Power To Convince Others

The principal objective of any business proposal is to convince the other party that you are the right person to accomplish a required task. There may just be one reason why you believe you are the right person, properly articulating that reason could get you the job.

What separates your business proposal from the rest of the pack is the ability to touch the core area of interest to the client in such a manner that it addresses their aspirations with respect to the job at hand. Articulation is not about piling your business proposal with too much information but about strategic use of what you have to emphasize on the core area you to want addressed.

A Properly Articulated Business Plan

A properly articulated business plan does not just deliver on the service but provides something extra. This something extra can come in form of additional services that will add to the value of the original service being provided. Individuals love it when they have opportunity to benefit from one promo or the other and companies are no different.

Types of Business Proposals

A business proposal can be Verbal, Written or Visual. They can be just one or a combination of two or three depending on the complexities of the proposal and the method of presentation you chose to adopt. A verbal proposal is making an oral presentation. A visual presentation is one that involves multimedia, and a written presentation is the traditional form of business proposals that most would know. Written proposal could have visual input in form of graphs and charts. In most cases, you could get a combination where you use both visual like a PowerPoint presentation supported by written content and backing everything with an oral defense.

The methods of presentation is usually influenced by factors that include:

• What the clients want to achieve


• What they (clients) consider to be top priority


• The tools you have at your disposal


• How you chose to go about making your presentation


• Definite request from the clients

Clients might make a definite request about how they want proposals to be submitted through a proposal request that is formally handed over to interested parties or people they are considering for the service. In such a case, you will have to follow  their instruction.

Bad articulation in any of the aspects mentioned above can defeat the purpose of the business plan. It is therefore, important that you are comfortable with the medium you will be using to draw up the business proposal.

Good Articulation Gives You A Big Edge Over The Competition

This is the most obvious advantage excellent articulation gives. You are in the competition  to win, so, you must have that extra edge. It is not uncommon for people with better proposals in terms of content to lose it because they failed in the area of articulation. Getting your points across should be seen in the viewpoint of what the client wants. You will have to step into their shoes to understand what they will be looking for in what they would call a great proposal.

For more on properly articulated business proposals, you can go over Rules to Good Articulation to get an idea or two on how to go about articulating your business proposals.

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