How to Start Customized Bulk SMS Business

Business like other aspects of life evolves regularly. This evolution had led to immense development and changes in the business world. Long ago, the producer controls the market structure, but now, consumers determine the major part of the market and its structure. The rate of involvement led to the major advancement witnessed in businesses nowadays. 

With the advent of the Internet, Internet technologies and Internet enabled gadgets (devices), the rate of advancement in businesses are unpredictable. And so, it makes it a very hard task to forecast the exact future of businesses.

There are a number of businesses readily available to people who are ready to tour the business world and willing to make it big. The list of available businesses is endless – either building business from the scratch (Starting , taking over existing business or buying a franchise. This article will provide comprehensive and detailed information on Bulk (Customized) SMS, for those who are willing to start business with little capital. 

Bulk SMS is one of the numerous businesses that are easy to setup and manage. The use of Bulk SMS service has gained ground all over the world, you can tap into it.

What Is Bulk SMS?

Adding text messaging functionality to mobile devices began in the early 1980s, it was developed in the Franco-German GSM cooperation in 1984 by Friedhelm Hillebrand and Bernard Ghillebaert. SMS is an acronym for Short Messaging Service, it is a text messaging service component of phone, Web, or mobile communication systems. 

It uses standardized communications protocols to allow fixed line or mobile phone devices to exchange short text messages. SMS is a service rendered to users (customers) by telephony companies; SMS is a means of sending and receiving messages (text messages) via (to and from) mobile phones. 

It makes the sending and receiving  of messages easy and instant on mobile phones. MMS is an acronym for Multimedia Messaging Service; multi - media (the combination of plain text, static images, animated images, sounds and videos). MMS is an advancement of SMS to enable sending and receiving of multimedia messages on mobile phones.

Bulk (Customized) SMS, as the name implies means buying or sending SMS in bulk or large quantity. Bulk SMS gives user room for you to decide the name your recipients see when messages are delivered to their phones. Typical examples of Bulk (customized) SMS usage include Bank alerts, SMS adverts (Marketing), SMS notifications e.t.c,

Advantages Of Bulk SMS:

- Bulk SMS is Cheap: sending SMS is cheaper to calling (the higher the quantity purchased the lower the price per unit)
- Bulk SMS is Fast, it enabled the immediate delivery of text to recipient
- Bulk SMS can be sent to many recipient numbers at once
- Bulk SMS saves time and cost
- Bulk SMS can be sent from anywhere provided there is network coverage and with any internet enabled device (mobile phones, tablets, laptops or desktops)

Everything that is good also has its disadvantages. However, when the advantages are greater or outweighed the disadvantages such thing is recommended. Here are some of the disadvantages of SMS Service:

- SMS service has short validity period. If the sent message is not delivered within 24 hours, the content of such message will be lost.

- The message is limited by size. The message can't exceed 160 characters in most mobile phones, any character after the specified length will be delivered separately as a message on its own thereby attracting extra charges for the service.

- SMS allows only plain text. SMS doesn't allow image - either static or animated image, sound or video in the message content.

Starting Bulk (Customized) SMS Business

Bulk SMS service is one of the Businesses one can start with Zero capital, and very easy to maintain in the long run. To start the business, there are few steps to follow in setting up your Bulk SMS service, they are as follows:

1. Get a connected computer, if you can't afford to get a PC an internet enabled phone will do

2. Open an account online with companies that provide bulk SMS service. Registration is free in most of the sites (Some sites will give you your own portal if you register as a wholesaler)

After you have taken the steps above, you are done with the first part of the business. The next step is how to get your clients. By the way:

- Who are the clients?
- What will they benefit from your service?
- How will you reach out to them?

Answers to the above questions will lead us to the uses of bulk SMS.

Uses Of Bulk SMS

SMS service is used in the following ways:

- To send monthly alerts
- To send notifications of meetings, services
- To send congratulatory messages
- To send invitation messages - wedding invitation, birthday invitation e.t.c.

Therefore, any organization that want to reach out to large number of customers or staffs needs bulk.

SMS service to cut down cost and instant delivery of information. Schools, churches, mosques and some small or medium scale enterprises are the clients. This has taken care of first and second question.

The third question solely lies on the method of advert you adopt. You can forward proposals, or paste posters in your target location or send advert via SMS to the prospects. If you are capable of using all the methods it is a welcome idea.

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