How To Make Fortune In Fruit Salad Business In Nigeria

Are you a graduate still waiting for that white collar job? Or perhaps you are currently working but seeking to build a business of your own. This simple business idea might be just what you need to rise beyond poverty level. 

According to Wikipedia, fruit salad is a dish consisting of various kinds of fruits, sometimes served in a liquid form (either in their own juices) or a syrup. When served as an appetizer or as a dessert, a fruit salad is sometimes known as a fruit cocktail or a fruit cup. In different forms fruit salad can be served as an appetizer, a side-salad, or a dessert.


For this business idea's purpose, it involves selling varieties of fruits like pineapples, paw paws, watermelon, apples, cucumber, carrot, grapes and bananas which are purchased in large quantities, washed/sterilized, peeled, cut into pieces and packed in disposable containers to make the fruit salads. The demand is relatively high especially in urban areas. Various recipes may call for the addition of nuts, fruit juices, certain vegetables, yogurt, or other ingredients. The business risks involve are health and safety related risks surrounding the processing, but these can be solved by employing food scientists to ensure total quality control.

Factors To Consider When Venturing Into This Business:

1. The Need For Fruits And Vegetables

The World Health Organisation along with other health governing bodies recommends 7 servings of fruits & vegetables which represent 30% of our balanced diet. Fruit salad gives an option of eating variety of fruits and vegetables at a go. There is a high demand in densely populated areas and the Nigerian population is highly sensitized about the use of fruits through health awareness talks in different organisations, communities, radios and other media channels.

2. Choose A Business Name, Register & Brand It.

Your business name, registration and branding will give you a very good head-start. They show a good sense of seriousness and birth of a new baby that needs nourishment and support to maturity.

3.  Identify Your Market.

In this kind of  business, it is very essential to have target audience and stay focus. This will separate you from the hawkers on the street or fruit vendors on the corner side of the road. Consider supplies to offices, schools, getting a space in different plazas and partnering with event management firms. Make contact with your target audience, understand their needs, then work on how you will meet their needs.

4. Research The Best Source Of Supply And Pricing For Your Fruits.

At this start-up stage, it is paramount that you get really involved in the fruit selection, get best negotiation, understand the seasons and available fruits. Remember, quality control starts right from the point of selecting your fruits. Always select the best irrespective of the cost and do not over stock to maintain freshness in taste and avoid spoilage.

5. Production Capacity.

Production capacity depends on the capital invested and capital capability. This business idea targets a sale of 100 fruit salads packed in containers per day at the rate of N200, which translates into 2,200 packages per month. The revenue potential is estimated at N20,000 per day, translating into N5,280,000 per annum. The estimated total investment capital required to establish this project is estimated at N20,000.

6. Develop A Workable And Bankable Business Plan.

Your business plan is your business in black and white. It is a formal statement of a set of business goals, the reasons they are believed, attainable, and the plan for reaching those goals. It may also contain background information about the organization or team attempting to reach those goals.

Business plans are inherently strategic. You start here, today, with certain resources and abilities. You want to get to a there, a point in the future (usually three to five years out) at which time your business will have a different set of resources and abilities as well as greater profitability and increased assets. Your plan shows how you will get from here to there.

Other Keys To Success

Commit your business to God's hand and let him direct you

Be your own best customer and ambassador

Do not sell on credit

keep adequate record and work with a budget

Pay yourself

Be happy always and anticipate challenges

Take Actions

Practice at home, make first small quantities for sales to friends, neighbors, family members, and samples to prospective customers; then take feedback. Start small with what you have. Enjoy the experience and challenges of being an entrepreneur.

God Bless Nigeria.

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