How to Start Display Advertising

Advertising has taken more than usual forms. The traditional system seems to be giving way to online techniques. The reason being that people spend more time online than they do walking the street, watching television, or reading  newspapers. Marketers always take ads to places where people could be found. Over the years, many other methods have been practiced, and today, one notable technique is the display advertising.

Display advertising is using graphics to advertise on the world wide web (WWW) in a way that it appears next to content on web pages, email, Instant message applications etc. It uses the Rich media format. That means, it utilizes a combination of still images, animation, audio, text and interactive techniques. Allowing participation from the receiver of the ad.

Display advertising delivery methods

Frame ad.

pop ups/pop unders.

Floating ad.

Expanding ad.

Trick banners.

Interstitial ads

Search engine marketing (SEM)

Social media marketing (SSM)

Email advertising.

Affiliate Marketing, etc

This advertising techniques has increased the revenue of businesses and publishers. In 2013, internet Ad revenue hit $42.8 billion, soaring high over traditional advertising. Display related advertising alone gulped a total of $12.8 billion, 7% rise over the preceding year.  Evidently display advertising  is putting money into many peoples' pockets. And you could be one.

Getting started from the point of an advertiser

The first thing you should consider is the popularity of the website you are about to advertise on. Ask for a concrete data on how many people visit the site on daily basis.

Amazing designs

What attracts most internet users to an ad is the picture, therefore your logo, design, should be colorful and inviting. You may decide to use  pictures.  Use images that have higher resolution than what you need. Taking your own pics is not recommended unless you are a pro. So it is always better to get a professional, or go online for excellent images. (websites like pixmac.com sxc.hu provide free pictures) Make a combination of attractive logo and a beautiful picture.

Hiring a designer

Ad agencies are not suitable for your kind of small scale venture, unless you are really doing it big. Therefore do not go to advertising agencies that are used to sophisticated marketing. Hire a low profile and yet experienced designer. Tell him exactly what you want. You should not spend more than 10% of your budget on design.

Know your publisher

Another crucial aspect of of display advertising is honesty, especially on the part of publishers. Since most display advertising agency use the pay per click method to charge advertisers, there is a tendency of fraud. This happens when a publisher uses manual or automated means to click on an ad with no intent of buying. The same goes with online impression fraud-when a publisher overstates the number of ad impression delivered to advertisers.

Make sure your publishers website uses reliable click analysis technique. It will not only save you the trouble, but will keep some other data you need about your progress.

Keep your traffic in check

The reason you are advertising is to accumulate traffic. And the best way to accumulate traffic is to monitor it. Therefore, watch closely as it flows, it will help you to know your target audience. And if your aim of advertising is to give your brand publicity, it will help you to know how popular your brand has got.

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