How to Use A Twitter Trending Topic to Boost Your Business Brand

Trending is a social networking terms used to describe issues, people, topics or events that are currently being tweeted about or followed online by a large group of people. We want to look at how you can practically use a trending topic on twitter to boost your personal or business brand by riding on the trend. You can instigate the trend or you could pick a trend a ride on it.

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Twitter is one of the biggest social networks on the web. Like all things of such magnitude, it has become an inevitable environment for commercial purposes to thrive when it comes to advertising and creating awareness among large groups of people. Every big company and organization in this present age now employs twitter as one of their social marketing tools. Most companies like Microsoft, Apple, and IBM as well as organizations like UNESCO, FIFA and UN have one or more designated departments for maintaining social networking activities, which includes the use of Twitter.

 

Understanding the Nuts and Bolts of Trending

Trending can be described as something that has both inner and out working. The inner workings involve trending within twitter sphere to the point where it explodes to the outer reaches of the internet. Trending topics are defined by the hash tag # just in front of the topic and it could be anything. However one key thing you have to understand when it come to becoming a trending topic is that you have to ride on the back of another trending topic like that of the #Bring Back Our Girls that has been one of the trending topics since May14 When 274 Nigeria school girls were kidnapped in a secondary school in Borno State.

Picking the Right Trending Topic for Your Brand

You must realize that not all trending topics are suitable for every business. It is important that those in charge of such twitter campaigns should be sensitive to topics when choosing a trending topic for business profit maximization or brand exposure purposes. For instance riding on the trend like # BringBackOurGirls is best suited for security companies, organizations, or NGOs. Trending like #brasil2014 can be used for any type of organization as long as they know it is somehow related to what they are offering. Below are steps to take when you want to use a trending topic on twitter for your business brand.

Registration

After making the decision of using twitter as one of your marketing tool, the first thing you have to do is open an account using the company or brand name. Registration is like acquiring a land for your company, but this time our land is in cyberspace. The registration process is very easy and straight forward, twitter has made use of the best available mechanism to make it easy even for dummies and computer illiterates. Logon to Twitter.com on your computer desktop, when the page finish loading click on the register button at the top of the page(note that most times twitter directs you to the registration page on your first opening of the site) complete your registration, make sure that all information submitted are that of the company in question.

Checking for Trending Topics

Checking for trending topic is as easy as the registration process. All you need to do after you have completed the registration is to click on the home tab and scroll down to the bottom of the page. Once there you will a cloud of trending topics to choose from or you can enter the hash tag (#) on the search box as well as the title of the topic if you already know the exact topic you want to follow.

Mistakes to Avoid When Selecting A Trending Topic

Whether the objective is marketing, advertizing or just brand awareness, it is important to place the points below into consideration.

• Select a topic that is trending in your local area e.g. a topic like #DavidCameronElection will not yield a good result for an organization not residing in Britain


• Do not select an outdated topic


• Select a Trending Topic that follows your trend


• Avoid Topics that does not possess the quality of your products

 

The Next Thing to Do After Selecting A Trending Topic

After selecting a trending topic, used the Post Text Box on your profile to post relevant info related to your company or brand. Once this is done, you can then place the topic with the hash tag # before clicking on the post button. How it Works Once a person searches for that trending topic or when news related to the topic is posted on twitter account holders, the info you added to the Post Text Box before placing the # and title is linked to your company twitter account. The more you post, the longer the exposure. It is best you continue post because other brands and businesses might be gunning for the same space. The link draws people to your company account where they will get to know more about your business.

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