Facebook is regarded by most as the most effective marketing platform with regards to social media marketing. This is arguable because I am of the school of thought that holds that every social media platform has unique traits that might make one more beneficial than the other to a particular organization because the platform suits its best. Nonetheless, Facebook is a huge platform that provides great social media marketing benefit for many organizations.
Benefit 1: The Size of Facebook
The size of the platform alone is enough to tempt any business to find ways they can adapt to the platform in other to tap into its immensity. This might be one reason why companies have flocked to Facebook over the years. The size is definitely a benefit and it makes the job of attracting businesses to its platform easy enough. Businesses that decide to use them would have the benefit of using a platform that will give them the greatest form of exposure. High visibility may not be directly linked to size but it helps.
Benefit 2: Localization
It does not matter the size or area of coverage of the company. Facebook is set up in such a way that they can localize your presence, naturally exposing you to people in your locality. This is great for small businesses that want to expose themselves to more people within their local area. They could argue that this alone makes the platform the most ideal for their business.
Having access to such a strategic market can give the business owner a big lead over the nearest completion that does not use social media marketing to reach out to potential clients. Localization is a great benefit that can be derived from Facebook
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www.akashkj.com[/caption]Benefit 3: Direct Interface With Their Audience
Businesses have the opportunity of directly connecting with their audience. Using social media marketing entails you have clearly defined goals, which is called having a social marketing strategy. Having a direct interface with your target audience gives you the opportunity to execute that strategy. Directly connecting with your audience gives you a very great opportunity to impact them in a way that will be profitable to your business.
This direct interface can be used in multiple ways and organizations have been using this on Facebook to make great inroads.
Before the advent of the internet, businesses were basically kept apart from their audience and they had to pay through their nose at times to access this group. The internet serves to break that barrier, making it possible to connect directly with their target audience.
Benefit 4: High Visibility
Your business can build its visibility on a platform like Facebook. It still goes back to the issue of strategy. High visibility places business on pedestal that makes them the focus of their audience as well as market. Creativity plays a key role in building visibility but nothing can be done without being on the right platform. Facebook is such a platform and this is one great benefit of the site.
Benefit 5: Creating A Relationship Dynamic (Engagement)
Another benefit of Facebook is that it is a place where businesses can create a relationship dynamic that will ensure continued engagement. Engagement can throw up many opportunities for such businesses to take advantage of and build upon. It allows for continued discussion between the business and its audience. This will in turn give them avenues to create or increase the rate of conversions. Businesses can build a great relationship dynamic and execute strategies that will sustain that dynamic through innovative engagement.
Benefit 6: Building Loyalty
Company and brand loyalty is something businesses spend millions to sustain. Platforms like Facebook have brought the cost of building customer loyalty lower than what anyone would have imagined when the internet was introduced to the world. Businesses now have a cheaper way of building brand loyalty by effectively engaging their audience on this platform.
Benefit 7: Paid Ads
Facebook provides a platform for paid ads even though it is built on a free to use framework. This gives a double benefit effect on businesses that use this platform. Facebook reaches billions of people every week, being a platform for interaction. Your business can reach a large number of this audience by buying ads on Facebook. Online ads are far cheaper than television and print ads even though they reach a larger number of people.
The only thing that can limit the opportunities Facebook provides for businesses is their imagination. There are creative ways this platform can be used to bring about profit for the businesses that sign up with it.
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