According to Mike Bal, A director of social media and content says "25%-40% of the total revenues of the most in the "sumAll" network come from returning customers. Even better,steady customers can help businesses whether lean economic times; businesses with 40% repeat businesses with customers generated nearly 50% more revenues than similar businesses with only a 10% repeats customers". Therefore, How can you create a strong customer base? what are the necessary steps that you can take to succeeds? Read as the following reveal them in details:
Keen Understanding Of Customer Needs
The secret of you creating a strong customer base lies in having keen understanding of the needs and desires of the market and ultimately the individual people who constitute that very market. Understand the important of providing value added services to your customer. And get connected to prospective customers who want your product or services offered and at the sometime, communicating products or services benefit to your prospective customer,will help you greatly in increasing your customer base.
Develop an effective Sales System
Developing an approach of selling base on an effective sales methods will help you or your team to achieve a huge profits in time. Create a pattern of reaching your customers get interested in your product or services. How you handles objections, and how you deal with their questions about price are crucial in increasing your customers base.
Identify Your Target Market
A holistic understanding of the market is important for you in penetrating the market,which will help you to increase your customer base. To build a solid foundation for your business, first identify your target customers and tailor your marketing pitch accordingly. If you approach the market without a holistic understanding,your whole resources and effort in advertising will be wasted.
Therefore, determines who are your current customers? why do this customer buy from you? or find out common characteristics and interests,which of these bring in most business opportunity? It's may be possible that others customers like them benefits from the products or services rendered too. Clearly identified your audience market by categorizing your customers database and determines their: Age,sex,marital status, and professions etc.
Create A Referral Reward
Another secrets of building a strong customer base is designing a program that will enable customer referrals bring others into your customer base.This can be in the form of discounts, gifts, invitation to specific events etc. Obviously a mix of new customers from referrals and marketing efforts will results to higher sales at the least cost and maximize your profits.
A Referrals program can borrow ideas and schemes from the raving fans concept. Therefore, most customers have friends, co-workers, and family members who requires the same product and services. Referrals is always the best source of business opportunities for establishing a strong customer base.
Finally, referral is a purely natural process of growing your customer base. Always,ask for referrals and taking time to teach your faithful customers to refer you, will increase your customers base.
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