Article Marketing: A Mock Article Campaign II

This is the concluding part of a step by step guide into an Article Marketing Campaign.

We have already looked at social media marketing tips: benefits of article marketing, where we had a detailed look at article marketing, afterwards we looked at the issue of strategy in how to build an article marketing strategy I & how to build an article marketing strategy II. The later articles gave an overall guide into the steps to take while executing an article marketing strategy. The first part of this piece; article marketing: a mock article campaign I covered the first stages of the mock campaign up to the point of creating content. Remember that the product we want to market is our 'X Hair Cream'.

Summary Of Part I

1. We have set our objectives


2. We have researched the platforms to use following a guideline


3. We have decided on the social media platforms to create new accounts specifically for this.


4. We have started on the writing of articles by hiring freelancers and expanding on what they wrote.


5. We have made a conscious decision on the type of articles we want posted.

I will suggest that you go through the first part to get a more comprehensive step by step approach by clicking on the link above.

Step 4: Publishing The Articles, Announcing It On Social Media

If you check how to build an article marketing strategy II, you will get my take on using social media for this campaign. This is why I talked about setting up new business accounts with these platforms. I also said I do not put much on using personal accounts for business because you might end up intruding on others. However, you may already use your account for business purposes. If this is the case then I can only say good for you.

This is the stage where you publish all your articles. I will not publish the whole at once. I will go for 7 each at first and allow it to stew. Then I will start adding articles after studying the response on each platform. I will publish more articles on the platform that picks up while still pushing one or two on others. It is like fishing and using a bait. It needs patience and skill. I will still have to write more but I will always make sure I have a reserve of articles.

Announcing on Social Media

Follow all the rules. Do not be too pushy especially if you are using your 'all in one account'. Do other things and pace yourself. If you are using dedicated accounts, you might have more room because people who are following you already know what you are dishing out.

Remember that this is the stage where you are building authority. It is the most critical stage of article marketing. You are posting quality articles that are linking back to your 'X' Hair website. You are not peddling your product, just talking about hair care in general by giving valuable tips on its and writing about things that are linked to hair.

Tips on Getting Fresh Content

You might have an issue with generating fresh content. Remember, we mentioned testing the freelancers on part I in order to know those you can hand more responsibility. Another way of generating new content is to look wide and far but always come back to hair (because of our X Hair Cream). For instance, it is another Red Carpet events, a gathering of stars and something most women will be interested in. do a piece on that. But what will you write on? You got it; hair. Do a piece on the hair styles. Use images, talk about their hair. Talk about the good, bad and the ewww.

American Football? Talk about the stars. What exactly? You got it, hair. Looking far to generate content will always give you something to talk, post, tweet or like.

For an in-depth look into getting fresh content, check out the series (Part I, II, III, IV, V, VI, VII, VIII, IX) on How To Keep Generating Fresh Content On Your Blog, it has cross-over content that applies here.

Final Step: We Are Already In The Final Step

That is, by the time you create such imaginative content, you will be compelling your readers to be engaged. take their engagement seriously. Not be giving them a ring but by responding to every question that is related to what you are doing. The more engaged they become, the better it is for X Hair Cream. They might start asking you direct question about it. Try to push them to the website for answers if this happens. I mean, show a degree of reluctance because you do not want to appear to be hard selling your product. By the way, by now your conversions would have started surprising you.

1. Keep on adding more articles. The old ones mature and keep on bringing more people to you and X Hair Cream.


2. Keep on engaging your readers.


3. Keep on adding creative content.

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